branding AND Strategy

WHAT IS BRAND IDENTITY?
‍
Crafting an effective, trusted brand identity is key to customer loyalty - and ultimately revenue.

Ideatech can help you determine precisely how your company should be perceived through a tailored set of criteria that aligns with the values of both your vision for the business, as well as those cherished by customers.

When every element from mission statement to visual branding reflects personal beliefs held dear by purchasers – trust follows in their footsteps!

WHY BRAND CONSISTENCY IS IMPORTANT
‍
A solid brand presence and consistent messaging are essential for building consumer trust.

Experiences that deliver the right message, in sync with your mission statement, create a lasting impact on customers.

Getting noticed isn't easy - it takes 5 to 7 exposures before people remember you by name!

So invest time into developing plans geared towards continuous visibility across different platforms so as to give an organic boost to your business while providing valuable experiences, even if they don’t buy from you immediately.

BRAND AUDIT
‍
We know you've already established your brand, but it's time to ask the tough questions.

We want to find out what campaigns are running and how sales is doing; from there, dive into examining existing content that reflects on your company - then take a peek at online conversations about you!

All in an effort to ensure consistency with exactly the message you meant for people to see.

CONTENT AUDIT
‍
Looking to maximize the impact of your digital content? A content audit is often a great place to start.

It provides an in-depth review and assessment which will identify any areas for improvement, helping you create engaging experiences for users while remaining compliant with industry standards.

Ideatech's brand strategists specialize in connecting businesses with their audiences through engaging, personalized strategies.

Our collaborative process ensures each project is tailored to a client's individual needs, enabling us to develop an authentic representation of the message being conveyed. With efficiency as our priority for crafting successful campaigns, we guarantee your brand will stand out from the rest.

Branding personas are the life and soul of any business!

They give brands real identity, purpose, values – as well as a personality that resonates with their target audience.

It’s like an artistic storybook for your brand - crafted through research to create authentic connections on an emotional level.