Optimize You Performance Health

SCOPE of work

To give Optimize You a competitive edge in their market, our team provided far more than just online blueprints - we implemented sales training to ensure the staff had knowledge and expertise, ran a referral program with other local healthcare practices for added reach, handled full interior design of the office space, AND executed it too! To track progress along this journey, we supplied key performance indicators throughout.

Branding AND Strategy Web Development Social Media SEO Content Marketing

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about the project

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BRANDING

2021 marked the beginning of an exciting journey for Optimize You, with their first location opening in the heart of Chandler, Arizona. The business name reflects their mission to enhance human potential - and accompanying brand colors symbolize peace and authority through hues of blue and gray.

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Drawing from the tranquil energy of zen circles, we set out to craft a logo that captured and conveyed the essence of Optimize You's integrative medicine practice. We sought inspiration in Japanese and Chinese culture, recognizing these cultural symbols were perfect visual representations for an approach rooted in mindfulness and connection.

STRATEGY

Our team achieved success for Optimize You in the performance medicine sector through a local strategy. To make that happen, we crafted compelling content and managed multiple social media platforms. We also decided to be active participants within our communities and created an email list program - all of which brought us one step closer to becoming leaders in this field!

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WEB DESIGN

Ideatech took Optimize You Performance Medicine to the next level with a full-site creation built on Webflow. Our creative team crafted an impressive portal for patients, complete with scheduling and lead generator integration, plus custom animations. We then amplified further their user experience by integrating Zoc Doc and adding dynamic photos and YouTube videos - all topped off nicely with powerful testimonials. And now our newest additions of Optimize You Shop and Mobile IV are making this patient journey even smoother than ever before!

SOCIAL MEDIA (SMM, SMA, SMO)

Leveraging the creative muscle of Ideatech, Optimize You unleashed a tidal wave on social media in early 2022. Pictures and videos abounded across Instagram, Facebook, LinkedIn, Google, TikTok, and YouTube - generating new leads!

SEO

Ideatech Creatives audited both the industry and region before completing a full keyword analysis for Optimize You. Due the sensitive nature of certain terms for medical practices, Ideatech reviewed these limiters from Google and aligned site content to adhere to community and standard guidelines. By integrating their local directory information with our systems, we were able to structure a solid foundation to work from for SEO purposes.

As a continuous campaign, local organic search traffic remains high and consistent for Optimize You, delivering multiple KPI’s forboth lead generation and overall brand recognition.

PHOTOGRAPHY/VIDEOGRAPHY

We know the key to an engaging website is capturing its audience visually. That's why Ideatech commissioned professional photography and videography, providing a whole new level of creativity. Studies show that 65% of people are visual learners, so by highlighting imagery as part of their content strategy, Ideatech stands out on social media platforms while boosting engagement with viewers. It's just one creative way to make your mark online!

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PRINT

To make the launch of Optimize You a truly memorable event, we crafted exquisite business cards, brochures, and menus that showcased every product and service offered.

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APPAREL/PROMOTIONAL

At Ideatech Creatives, we're passionate about transforming customers' visions into reality. We had the opportunity to do just that with Optimize You - plus some extra flair! Our team of designers crafted custom t-shirts and hats made to be worn by their employees and athletes around town. Not only that but we provided flyers, business cards, informational packets, and more for an all-inclusive merchandizing package. That's how you make a real impact in today's market!

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Get ready to level up your workout wardrobe! Optimize You is bringing a new lifestyle brand that will have you looking and feeling good while striving for athletic greatness. We are curating pieces with maximum comfort, style, and quality in mind – so no matter what stage of the game you’re on, we got you covered.

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EXPO/TRADE SHOW BOOTH DESIGN

Through the ambassador program initiated by Ideatech, Optimize You has been able to showcase its skills at Jiu-Jitsu competitions. In addition to providing a full branded booth with services and information packets, they've also made sure competitors are stylishly dressed in their clothing items!

Brand Mission

THE project goal